Comments on: Captology and the art of persuasion http://www.librarybazaar.com/2008/04/22/captology-and-the-art-of-persuasion/ Tue, 31 Jan 2012 03:51:17 -0500 hourly 1 http://wordpress.org/?v=3.0 By: Fiacre http://www.librarybazaar.com/2008/04/22/captology-and-the-art-of-persuasion/#comment-3 Fiacre Mon, 05 May 2008 23:03:35 +0000 http://www.librarybazaar.com/2008/04/22/captology-and-the-art-of-persuasion/#comment-3 Thank's for the link to the paper. I would also suggest that anyone who is interested in this topic read your excellent introduction to the field, <a href="http://www.amazon.com/Persuasive-Technology-Computers-Interactive-Technologies/dp/1558606432/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1210028423&sr=8-1" rel="nofollow">Persuasive Technology: Using Computers to Change What We Think and Do</a>. Thank’s for the link to the paper. I would also suggest that anyone who is interested in this topic read your excellent introduction to the field, Persuasive Technology: Using Computers to Change What We Think and Do.

]]> By: BJ Fogg http://www.librarybazaar.com/2008/04/22/captology-and-the-art-of-persuasion/#comment-2 BJ Fogg Mon, 05 May 2008 15:23:53 +0000 http://www.librarybazaar.com/2008/04/22/captology-and-the-art-of-persuasion/#comment-2 Yes, persuasion is a double-edged sword. It can be good or bad. We hope people try to do good things with it. The stakes are even higher now that mass interpersonal persuasion is possible. If you want a closer look at this, you can see a recent paper I've written on MIP: http://www.bjfogg.com/mip.pdf BJ Fogg Stanford Persuasive Technology Lab Yes, persuasion is a double-edged sword. It can be good or bad. We hope people try to do good things with it. The stakes are even higher now that mass interpersonal persuasion is possible. If you want a closer look at this, you can see a recent paper I’ve written on MIP: http://www.bjfogg.com/mip.pdf

BJ Fogg
Stanford Persuasive Technology Lab

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