“Imagine a world where the simple act of reading turned deadly.”

A short film from Beto Gomez.

A TED Talk from TEDGlobal 2011 that offers librarians plenty to think about regarding our role in ensuring that citizens maintain freedom of expression and privacy on the Internet.

In this powerful talk from TEDGlobal, Rebecca MacKinnon describes the expanding struggle for freedom and control in cyberspace, and asks: How do we design the next phase of the Internet with accountability and freedom at its core, rather than control? She believes the internet is headed for a “Magna Carta” moment when citizens around the world demand that their governments protect free speech and their right to connection.

I have been a fan of Amber Case’s work for quite a while and was excited to see her talking at TEDWomen on cyborg anthropology. As we move towards a world where mobile is the norm in any urban environment, her conceptualization of what this means can open doors to interesting insights for librarians as we deal with this change, seeking the balance between space for reflection and silence (a traditional role for libraries) and time for information gathering and our online “second-selves”.

The State of The Internet from JESS3, a creative agency that specializes in social media and data visualization. Enjoy!

A few days ago the FTC released a report supporting “do not track” and other legislation to help protect online users from the collection of their online data.

To reduce the burden on consumers and ensure basic privacy protections, the report first recommends that “companies should adopt a ‘privacy by design’ approach by building privacy protections into their everyday business practices.” Such protections include reasonable security for consumer data, limited collection and retention of such data, and reasonable procedures to promote data accuracy. Companies also should implement and enforce procedurally sound privacy practices throughout their organizations, including assigning personnel to oversee privacy issues, training employees, and conducting privacy reviews for new products and services.

Second, the report states, consumers should be presented with choice about collection and sharing of their data at the time and in the context in which they are making decisions – not after having to read long, complicated disclosures that they often cannot find. The report adds that, to simplify choice for both consumers and businesses, companies should not have to seek consent for certain commonly accepted practices. It is “reasonable for companies to engage in certain practices – namely, product and service fulfillment, internal operations such as improving services offered, fraud prevention, legal compliance, and first-party marketing,” the report states. “By clarifying those practices for which consumer consent is unnecessary, companies will be able to streamline their communications with consumers, reducing the burden and confusion on consumers and businesses alike.”

One method of simplified choice the FTC staff recommends is a “Do Not Track” mechanism governing the collection of information about consumer’s Internet activity to deliver targeted advertisements and for other purposes. Consumers and industry both support increased transparency and choice for this largely invisible practice. The Commission recommends a simple, easy to use choice mechanism for consumers to opt out of the collection of information about their Internet behavior for targeted ads. The most practical method would probably involve the placement of a persistent setting, similar to a cookie, on the consumer’s browser signaling the consumer’s choices about being tracked and receiving targeted ads.

The Electronic Frontier Foundation have described the report as “a promising development in the evolution of online consumer privacy”. Given that companies are now interested in “fingerprinting” our hardware, it will be interesting to see where this report and the discussion around it leads over the coming months.