Privacy International, the oldest surviving privacy advocacy group in the world, has just released their study “European Privacy and Human Rights (EPHR) 2010“, funded by the European Commission’s Special Programme “Fundamental Rights and Citizenship”. As part of the report’s release they commissioned this video from This Is Real Art which demonstrates how people’s data exhaust can allow them to be tracked without their knowledge.
If you would like to gain some insight into how your data exhaust is tracked, I suggest that you download Collusion, a Firefox add-on by Mozilla Labs employee Atul Varma. The add-on tracks sites you visit and their connections to advertising entities that engage in “behavioral tracking”. If you do not use Firefox, a demonstration of Collusion is available online.