Hoppala, a partner of the Dutch company Layar, have just launched their new product Augmentation. Augmentation is a tool that allows someone with no technical expertise to create augmented reality experiences using images, audio, video and 3D multimedia content, as explained in the interview with Marc Rene Gardeya, Hoppala’s CEO and founder.
Why should non-technical people use your tools, next to the fact that it’s easy?
With HOPPALA! Augmentation non-technical people can concentrate on their strengths and just be creative. That’s why HOPPALA! Augmentation provides all the multimedia features supported by Layar, e.g. audio, video and 3D. Finally there is no more technical hurdle in the way. Everybody can create an account and start experimenting immediately. And it’s free!
What do you expect of augmentation in terms of layers created by non-technical people?
HOPPALA! Augmentation opens up the augmented reality community to a much wider audience and encourages engagement of creatives from different industries. I’m very excited to see creatives contributing a very new spin. Opening doors for non-techs will certainly enrich and speed up the overall content creation progress. HOPPALA! Augmentation is the incubator for a whole lot of new ideas in Augmented Reality.
Hoppala provides a valuable entry point for libraries to begin experimenting with the technology in a meaningful way, so lets see what we can do!
One. Google Maps will now be displaying live traffic data for more roads, not just the major highways. While it is clear that they are still working on the technology and its application, it gives us a good idea of what will be possible in the future as real time, mobile technology, and location based applications develop.
By describing the practices of knowledge workers who blog, this research provides a view into the changing nature of work that becomes increasingly digital, nomadic and networked. It shows the power of individual knowledge workers, who bypass existing authorities and use their networks to stay informed and to get things done. It documents the blurred boundaries between what is personal and what is professional, as well as the growing need to know how to deal with transparency and fragmentation of one’s work.
It uses sophisticated natural language processing and the Internet to create a data portrait of one’s aggregated online identity. In short, Personas shows you how the Internet sees you. Enter your name, and Personas scours the web for information and attempts to characterize the person – to fit them to a predetermined set of categories that an algorithmic process created from a massive corpus of data. The computational process is visualized with each stage of the analysis, finally resulting in the presentation of a seemingly authoritative personal profile.
And in case you want to know what the final outcome looks like, here is my online Persona.
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Hi, I'm Fiacre and I'm a librarian. You can find out a little about me here, and what I'm up to here. Feel free to contact me!
