Hoppala, a partner of the Dutch company Layar, have just launched their new product Augmentation. Augmentation is a tool that allows someone with no technical expertise to create augmented reality experiences using images, audio, video and 3D multimedia content, as explained in the interview with Marc Rene Gardeya, Hoppala’s CEO and founder.
Why should non-technical people use your tools, next to the fact that it’s easy?
With HOPPALA! Augmentation non-technical people can concentrate on their strengths and just be creative. That’s why HOPPALA! Augmentation provides all the multimedia features supported by Layar, e.g. audio, video and 3D. Finally there is no more technical hurdle in the way. Everybody can create an account and start experimenting immediately. And it’s free!What do you expect of augmentation in terms of layers created by non-technical people?
HOPPALA! Augmentation opens up the augmented reality community to a much wider audience and encourages engagement of creatives from different industries. I’m very excited to see creatives contributing a very new spin. Opening doors for non-techs will certainly enrich and speed up the overall content creation progress. HOPPALA! Augmentation is the incubator for a whole lot of new ideas in Augmented Reality.
Hoppala provides a valuable entry point for libraries to begin experimenting with the technology in a meaningful way, so lets see what we can do!
